Hi everyone! I’m Hadar, an illustrator based in TLV.

Illustration has always been a core part of who I am, and it’s what inspired me to create
Citrus Rock—a world of bold colors, wild characters, and pure fun.

Welcome to my universe!

I began my career in the fashion industry back in 2024 as a Sneaker Maker artist for Golden Goose, a year later, I left Golden Goose to work on my own brand.

I’ve also worked as a Freelance artist for private clients, I painted on shoes, jackets, shirts, bags and more. I also have a RadBubble store where I have been uploading illustrations for the past 4 years, and in the last year I uploaded two illustrations for the series “Big mouth”, which is sold in the store as an official Netflix product.

On my free time, I love filling sketchbooks with my own characters, and creating illustrations on my Ipad that often blend urban fashion, doodling and strong colors. I love to explore and express my love for urban fashion through my illustrations. You could say I draw how I like to dress myself. I’m also very passionate about nature and flowers and animals and traveling the world!

For work inquiries, please write me at: citrus.rock17@gmail.com thank you!